Hmmm.. Boston agency Modernista took the phrase “less is more” to heart when updating its website. Enter their website address and all you get is a Google page. If you go the top left hand corner in tiny tiny script you can access their Facebook page or their Wikipedia entry.The agency’s past work appears on Flickr, YouTube and del.icio.us. For company news, users are directed to Google News. In other worrds the agency’s new online destination is “siteless” – entirely dependent on public resources.
So – great idea ? crazy idea ? do we still need a website when we have a Facebook page ? Would you like to see this or this ?