When you decide to run a live event there are some typical mistakes that you should avoid:
- be careful when picking your venue – think about parking, is it in a town where your target clients will be; do they host events that your target clients are likely to participate in so they’ll see your flyers; do they have the equipment you’ll need
- don’t rely on the venue to do all your marketing – do your own too
- if the venue is going to do some promo for you don’t sit back and leave them to do it unguided – help them to market you appropriately
- don’t just sell from your website – sell from Eventbrite so that more people will find you
- don’t assume the press and radio won’t find it newsworthy – make sure there is something newsworthy about it or about you
- don’t forget to offer an early bird price and/or a price if someone buys two tickets (this is easy to set up on Eventbrite)
- make a list of all the places to drop your flyers so you don’t forgot somewhere (and to do this you need to be really clear on who yuor target clients are and where they hang out)
Relevant posts:
