When you decide to do a live event be really careful when choosing your venue.
Here are some essential things to find out :
- do they have parking ? or is there cheap or free parking nearby?
- is the venue in a town where your target clients are or can easily get to?
- does the venue host events that your target clients are likely to participate in so they’ll see your flyers?
- do they have the equipment you’ll need?
- you they have good internet connection?
- how much do they charge and what does this include (some venues charge extra for internet, for equipment set up, for water on the tables)
- do they advertise the events that they run – where and when?
- what relationships do they have with local press and radio? could they get you an interview?
- how supportive will they be in working with you to market your event(s)?
I.m sure you can think about other things – why not share your advice with everyone below?
If you want some suggestions on how to market your live event then check out this blog post I wrote – Marketing your live events
