Business and marketing lessons are all around us if we choose to notice them.
As I’ve been doing a 30-day blogging challenge and wanted to be able to give concrete examples and use my photos I’ve been deliberately looking for lessons during my time in Vienna where I was catching up with some friends who were over from Montreal
So… here are just some of them…
Displaying your Products
Display your products in an eye catching way especially in a busy market where there are lots of stalls with the same type of products.
Let people try!
Let people have a taste of your products – whether it’s felafals in a market or a chapter of your online information product or a free discovery session with you. People buy what they know, like and trust. As I always say to my clients you need visibility and credibility.
This company opted to offer a free bottle of water to people buying tickets to visit the Belvedere. Depending on the cost of your product and your budget you might want to give away some samples – you could tie it in to getting sign ups with the first x people getting a free sample.
A local piano company left one of their pianos out in the museum quarter so that people could play it.
Let them be part of your products!
The Kunsthistorisches Museum Wien provided deckchairs for people to sit in outside the museum. Each one had a copy of a painting hanging in the museum.
Let people be a part of your product.
The same museum brought to life one of the stunning gold pieces in the museum and then left the replica base on display for the public to try out.
Bring your products to your target clients
It’s always a good plan to bring your products to where your clients will be as this guy selling beers did during the parade to promote the electronic music festival.
Same idea with newspapers – put them where people can easily buy one.
Even if begging is your way to get an income do it where there are lots of people and ideally a captive audience after a society wedding !
Make them be part of your marketing!
The Albertina Gallery invites people to sit on the decorated steps leading to the entrance and post their photos on social media sites.
Look around you when you’re out and about – there are zillions of business and marketing lessons you can learn or be inspired by! Don’t forget to share them in the comments!
