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I can’t believe it’s almost 3 months since I wrote a blog post….. I guess I was busy most of the summer writing some books on how to research your market and using questionnaires to better understand your customer plus earning a few pennies here and there to pay the rent. But… this evening a friend of mine (April-Anna – who is a talented artist and body painter) posted a cracking video on her Facebook status. It’s a flight attendant on South West Airlines who delivers the most amazing ‘welcome on board’. It made me think that British Airways flight attendants would never do that -or if they did they would probably sing a snooty opera aria ! (no, I prefer Air Canada and Air France). It also made me roar with laughter.

BUT…. it also got me wondering how creative we are being or could be in our own businesses. Do write and tell me !

So here’s the video:

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I’ll tell you straight off the bat – I don’t have the answer. But I hope one or some of my readers do.

You hire a VA to accomplish specific tasks that you have set out in a document and discussed on the phone. Then they don’t deliver – they make excuses – everything else in their business seems to be a priority but the work they have accepted payment to accomplish for you; when they do deliver it is riddled with mistakes. You tell them how you feel, they admit they are not performing well and then nothing changes. What can you do ? Fire them yes, but they have almost 1000 of your hard-earned dollars. At the same time you are spending as much time chasing and cajoling as if you had done the work yourself almost 8 weeks ago (their deadline was six weeks ago !!!).

With 3 000 friends on Facebook and access to thousands of others via my groups as well as hundreds of followers on Twitter, I could potentially crucify the person and their business in an instant were I to choose to do so. And here is another point – I know of other people who have had the same issues with this person and their team but have kept quiet rather than going public because if any of us did ….. we risk being seen as not nice and lose potential clients and partners.

Feels like a lose whatever you do situation.

Does anyone have any similar experiences ? any helpful suggestions ?

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I read a seriously worrying post on Karyn Greenstreet’s blog today about how to be absolutely sure that you own the website you hired someone to produce for you.

She was talking in the context of US law but I think we should all read her post and the associated articles and then go and find out what the applicable law is in the country where we do business.

But here’s another thought: what law applies ? The law of the country where your business is based or the law of the country where the web designer is based ? and if the latter then what happens if they outsource to a designer based in yet another country – given the extensive use of Elance for outsourcing these days ???

Karyn’s post is: Who own’s your website ?

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Last Saturday I had not heard of Susan Boyle. I had been to the Greek Orthodox church with a friend and we were eating a late meal – like at 1.30am – accompanied by a couple of Ouzos. The waitress asks if I am from England and tells me about Susan Boyle who had amazed the judges on a talent show in the UK.

I checked her out on YouTube when I got home – and wow – she has an amazing voice. It truly brought tears to my eyes.

Lessons for people starting out in business ?

– believe in your dream
– take steps to make your dream come true
– don’t be put off by what other people might think or say

And lessons for anyone : don’t pre-judge and be humble enough to admit that you had prejudiced or just plain wrong.

Watch the video clip of Susan Boyle – not just to enjoy her voice but to see how the faces of the judges change as they realise they had erroneous, pre-conceived ideas about her and how they are humbled by her.

So what is your dream ? What would it take to make your dream come true ?

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Well I would love to know what my potential clients would like to have when they consider buying information products.

The survey is at this link or you can read the questions below and just leave your comments on this blog post – as you wish. Thanks in advance for sharing your views !

What information products have you bought recently – what subject and what format did they take (audio, CD, e books, combination of these)

What did you like about the content and what did you not like

What did you like about the format and what did you not like

Did the product involve any interactive sessions with the person who produced it, or coachiing or the possibility of asking questions ? – did you wish that it had ?

I look forward to hearing your comments and feedback !

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Check out this awesome 15 minute film about the power of smiling. Try smiling at everyone and even those miserable faced people you see everyday will smile. Smile at potential clients rather than straight faced telling them about your business services.

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Back in the days when we were in the corporate world empowerment was all about the company empowering its employees and managers empowering their staff; then you become self-employed/run your own business. Suddenly its just you so is empowerment relevant anymore ? You bet your life it is.

Think about it…

When did YOU last empower yourself to not open an email from an ex-client who was bound to be writing to hassle about something ?

When did YOU last empower yourself to not accept a mandate even though you needed the $$ because you knew the client would cause you grief ?

Have you empowered yourself to not do everything but to outsource a few things ? – like setting up the website in WordPress, or doing your tax returns.. sure you can do it but you’ll probably do it slower than someone else and while you are doing that who is getting in the clients ?

Go on – make a list of things that annoy or irritate you; the things you do not like doing; the things you are slow at and then empower yourself to make changes.

Feeling empowered makes you feel great and utlimately it will make you great.

Don’t you agree ?

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Seth Godin (marketing expert and one of my Facebook friends) wrote this in his blog today. I have reproduced his blog post verbatim as they are very very wise words:

If you think that’s a friend of yours on twitter, don’t be so sure.

If you wonder why your boss sent such an insane email to you, don’t be so sure.

If you get a chance to invest online, think twice.

Don’t buy anything from an inbound phone call.

That email you sent in confidence… probably won’t be read that way. And that photo, yes, it’s going to show up in the digital world where you least want to see it…

In your little village, where you see your neighbor every day for ten years and the person in the next car might be the local constable, the rules are very simple and obeyed by all. In an electronic world, it’s trivial to impersonate, hack and otherwise annoy.

Online, rely on direct, personal interactions to be sure you’re seeing what you think you’re seeing. Trust, but verify.

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Tonight as I walked through the cold deserted streets of Old Montreal towards a networking event I was tempted at one point to turn round and go home ! I was cold and I was thinking that it would probably be a waste of time…. Well, I carried on walking and here’s what I got from the evening:

– The first person to greet me opened with “I gave your name to the Haitian Young Chamber of Commerce – they need someone to give a talk on business plans and I immediately thought of you”

– I met up with someone I am working on a new business project with (CanEuropa – helping Canadian companies move into Europe and European companies move into Canada)

– someone working for an organisation representing the Rhône-Alpes region in France needed exactly the kind of services I can provide for their clients

– a fellow lecturer from HEC Montréal (we both teach Sector Analysis)enabled me to catch up with what is happening next year

– I got talking to someone who like me loves hiking and skiing so finally this Winter I may well have someone to go with

– a former coachee who months ago told me about Michael Port, who in turn was instrumental in me getting onto Facebook (where I now have 2,300 friends by the way)and working on teleseminars and information products, was there so I was able to thank her for launching me onto a path I had not expected to travel

The reason for mentioning all of this is to make the point:
– even if you’re tired, it’s cold, it’s a long walk don’t turn back when you have set out to a networking event – you never know who who you will meet nor what exciting avenues it might open up for you – personally and/or professionally

And you know what, every time without fail when I go to a networking event and wonder whether I might just not bother and head home …. these are always the ones that bring me the most value, the most interesting conversations. It’s like a little guardian angel has driven me there.

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Today I lined up to buy one of the new plastic cards for the Metro in Montreal and then I lined up a second time to use the machine to actually load my monthly pass onto the card. Pain in the butt system or what ?!!!

In the time all this took I had the opportunity to observe one of the people who regularly beg in the subway here (underground to readers in the UK !!). Then I started to compare him to someone else who begs in the same Metro station (Sherbrooke for those of you who live in Montreal).

I would argue that begging for money isn’t a million miles different to getting business from a potential client. Here’s what I learnt from my observations:

THE FIRST BEGGER

Pick the right moment – begging for money is not going to be successful when you solicit people rushing to go to work. I wondered why the guy didn’t pitch to those of us lined up – we were a captive audience, bored, fed up and possibly receptive to a good story.

In business ensure that the client is undistracted and ready to listen to what you would like to say.

Close off objections – dirty, in tatty clothes and telling me you’re hungry … maybe you are but maybe you want money for drugs. Good idea to think about what I might be thinking and then close off that objection before I even make it.

Same applies with a potential business client. If you think the person might be wondering if you have the right experience, could harness the right resources, whatever.. then cover that off when you are speaking to them.

Address the “what’s in it for me” – what should the guy in the Metro be doing so that we get someting? just imposing the odours of his unwashed body so that we give him some money to make him go away? Maybe. But, suppose he appealed to our more generous side: “You’re buying your monthly pass I would like to be able to buy some food” (guilt trip); “While you are waiting in line think about people like me who have ended up on the streets” (compassion with a bit of guilt).

In business think what the person’s pain might be, actively listen and ask questions to make this discovery before pitching in for their business.

THE OTHER BEGGER

Let them come to you – Now the other guy who begs at the same Metro station just stands there and smiles at you. That’s it. He smiles. he ackowledges you as you hurry by. The only person who does. Soon you find he smiles at you each day so you start to say “Bonjour”. Then you don’t see him for a while and you ask where he’s been, how he’s been. You learn a bit about his life, his story. Then you find he’s quite a conversationalist. Quite smart in a street-wise kind of way. You start to warm to him. From time to time you give him some coins or something. He always remembers you and asks how you are and, in my case, how my mum is. He becomes part of your life.

I bet you he gets way more money than the other guy.

And in business… build yourself a good reputation; strong visibility; be seen in the right places talking to the right people; earn credibility. Then they will come to you.

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